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#ClubAnnouncement

Tottenham Hotspur announces partnership with Paris Baguette

Wed 08 January 2025, 00:00|Tottenham Hotspur

The Club is delighted to announce Paris Baguette as its new Official Coffee and Bakery Partner.

The South Korean bakery chain will be integrating its coffee product into our matchday food and beverage menus and will be working with the Club to drive global brand awareness, with a particular focus on Asia, through activations, social media content and giveaways.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We are delighted to partner with an exciting, up-and-coming brand in Paris Baguette, further adding to our diverse range of food and beverage options on matchdays, and engaging our fanbase in Asia through exciting and engaging content.”

Hur Jin-soo, CEO of Paris Baguette, said: “I believe that partnering with the world-renowned Tottenham Hotspur offers a great opportunity to showcase Paris Baguette’s exceptional taste and quality to customers in Korea, the UK and also worldwide. Through this partnership with sports and bakery, we will strive to deliver new value and enjoyment to our global customers and fans.”

Paris Baguette is part of SPC Group, which has over 4,000 restaurants globally. Paris Baguette has recently launched cafes in London as part of its global expansion.