Tottenham Hotspur announces partnership with FURSYS GROUP

The Club has today announced FURSYS GROUP as its Official Furniture Manufacturing Partner for both the men’s and women’s teams.

FURSYS GROUP is a leading furniture and office solutions provider based in Korea, specialising in providing quality furniture for both professional and personal spaces. The company operates under three key brands: FURSYS, SIDIZ and iloom.

Through the partnership, SIDIZ branding will be visible on seating in the Press Auditoriums at both Tottenham Hotspur Stadium and our Training Centre.

The Club will be supporting FURSYS GROUP to drive brand awareness through our growing global fanbase, with a key focus on Asia. The Club will also be working with FURSYS GROUP on digital activations and fan experiences, as well as exposure on pitch-side LEDs and big screens at Tottenham Hotspur Stadium.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We are delighted to be bringing FURSYS GROUP on as a partner of the Club. FURSYS GROUP’s innovative and industry leading approach fully aligns with our own values, and we are looking forward to working together and using our visibility across Asia, in particular, to help drive awareness of the brand.”

Taehee Sohn, Chief Executive Officer, FURSYS GROUP, said: “We are thrilled to announce our official partnership with Tottenham Hotspur. Tottenham’s slogan, ‘To Dare Is To Do’, perfectly aligns with the spirit of FURSYS GROUP. Just as Tottenham dares to challenge and strive for victory, we relentlessly innovate and boldly pursue new solutions to enhance the lives of our users. This partnership marks a significant milestone for FURSYS GROUP, offering a unique opportunity to deliver our values and industry leading products to customers around the world.”

Catalina Kim, CEO of C&P Sports Ltd. that brokered this deal, said: “It's always a privilege to work with Tottenham and a company like FURSYS GROUP. We are excited for this partnership and thank you to everyone that helped make this happen.”

The Club has visited Korea four times in our history, most recently this summer as part of the Coupang Play Series 2024. The trip included a range of activities to engage with our passionate fanbase in the country, including cultural activities, supporting good causes and a supporters’ club night in Gangnam.

The Club also engaged over 700 local players and coaches through our Global Football Development programmes, including a unique session for 13 children from Make-A-Wish Foundation Korea visited by Jamie Donley, Luca Gunter and Brandon Austin.