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Tottenham Hotspur announces partnership with Dashing

Wed 13 November 2024, 09:00|Tottenham Hotspur

The Club is delighted to announce a two-year partnership with Dashing, Malaysia's leading male perfume and deodorant brand for over 25 years.

The Club will be collaborating with Dashing to drive brand awareness in Malaysia through consumer campaigns and live match watchalongs around the Club’s fixtures.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “The Club is proud of its passionate and growing supporter base across Asia, with a well-established Official Supporters’ Club in Malaysia, and we are looking forward to Dashing engaging with our fans across the region through this partnership.”

Saki Goh, Senior General Manager of Marketing at Wipro-Unza Malaysia, said: "DASHING is honoured to become an Official Partner of Tottenham Hotspur, a distinguished English Premier League club. This collaboration aligns seamlessly with our mission to empower young, modern men to exude confidence and embrace their individuality. By presenting an exclusive range that aims to inspire our consumers to pursue excellence both on and off the football field.”

Known for its long-lasting fragrances, Dashing empowers young, modern men to express themselves with confidence. The brand offers a comprehensive range of grooming products, including Eau de Toilette perfumes, deodorants, hair styling products, and talcum powders, catering to various aspects of men's grooming needs.