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Tottenham Hotspur announces partnership with BetMGM

Mon 01 July 2024, 10:00|Tottenham Hotspur

We have today announced a new partnership with BetMGM.

The brand will become the Club’s Official Betting Partner for both the men’s and women’s team, and the Official Front of Training Wear Partner for the men’s team.

Through the partnership, BetMGM will feature on media backdrops and the men’s first team training kit during Premier League, domestic cup and European fixtures. Additionally, BetMGM will be highlighted on pitchside LEDs and big screens at Tottenham Hotspur Stadium.

The Club will also be working with BetMGM on providing unique experiences for our fans via giveaways and through partnership events.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”

Sam Behar, UK Director of BetMGM, said: “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”

BetMGM is LeoVegas Group’s hero sportsbook brand and recently launched in the UK and the Netherlands.

Responsible gaming is an important priority for LeoVegas Group, and to address key gaps in the field’s knowledge, the Group is funding scientific research in collaboration with a leading medical university.

Furthermore, LeoVegas Group provides a range of tools and a dedicated website, LeoSafePlay.com, to ensure players have access to all the information needed to gamble responsibly.

For the 2024/25 season, our training range will be sold without the training wear partner logo which is excluded from Retail inventory for the coming season.