Club partners with Netflix ahead of Squid Game Season 2

We are delighted to announce a partnership with Netflix to support the launch of the upcoming second season of Squid Game.

Season 1 of the Korean thriller earned international, critical acclaim and became Netflix’s most-watched series in history. To mark the launch of the new season release on 26 December, Netflix has partnered with the Club, with activations planned around Tottenham Hotspur’s Premier League fixtures against Liverpool (22 December) and Wolverhampton Wanderers (29 December).  

This will include experiential activity for fans, with the infamous Squid Game guards roaming the stadium in their pink hooded jumpsuits for photo opportunities and a giant blimp of the Young-hee doll - featured in the ‘Red Light, Green Light’ game – appearing outside the stadium pre-match. 

Fans will also see visual elements on the stadium’s LED screens and the Squid Game Season 2 trailer played at half-time during the Liverpool match.

In the build-up, Tottenham Hotspur will be releasing exclusive Squid Game-themed content across its channels, with Men’s and Women’s players participating in some of the challenges made famous by the show. 

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture. This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels”.