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Tottenham Hotspur and AIA China proudly supporting Reading for Dreams

Tue 25 April 2023, 08:00|Tottenham Hotspur

Our players will wear special edition charity shirts for Thursday’s home Premier League match against Manchester United, raising awareness and funds for an initiative supporting the education of children in rural China.

The Club and AIA China are proudly supporting Reading for Dreams, which provides students at village schools in mountainous areas with easy access to books. Since 2021, over 310,000 books have been provided to children in rural communities across Yunnan, Sichuan, Hubei and Henan provinces.

Reading for Dreams was formed in partnership between AIA China and the Amity Foundation, a charity that works to promote education, social welfare, public health, community development, environmental protection, disaster relief and other philanthropic undertakings in China and other parts of the world.

Match-worn shirts from the Manchester United match will be signed by individual players and auctioned to raise funds for both Reading for Dreams and the Tottenham Hotspur Foundation - the Club’s official charitable body creating life-changing opportunities for people throughout our local community in North London.

The Club annually works with its Global Principal Partner, AIA, to identify a charitable cause from across the Asia-Pacific region to replace its shirt sponsorship with for one Premier League game per season.

Previous charitable causes to have benefitted from the initiative include:

  • AIA China Youth Football Development Fund
  • AIA Thailand ‘Sharing A Life’
  • ISF Cambodia
  • AIA Better Lives Fund, Singapore

Donna-Maria Cullen, Executive Director, Tottenham Hotspur and Trustee of the Club’s Foundation, said: “Thursday’s match will be watched by a global audience of millions. We are delighted to be working with AIA in continuing to enable worthy charitable causes across the Asia-Pacific region to benefit from this unique platform we provide, while also raising funds to support the work we deliver to create life-changing opportunities on our own doorstep through the Tottenham Hotspur Foundation.”

AIA Chief Customer Officer, Jack Jiang, said: “It has been more than 30 years since AIA returned to Mainland China in 1992. For over 30 years, AIA has never stopped fulfilling its corporate social responsibility in Chinese mainland. AIA’s impressive growth goes together with its social commitment to the local community. This commitment is not only evident in its provision of professional, high-quality health and wealth protection products and services to Chinese families but is also highlighted by its wide range of charity projects launched in different areas. The charity shirt worn by Tottenham Hotspur in the match against Manchester United is an important milestone for the 'AIA China Reading for Dreams' project. In the future, AIA will continue to pursue philanthropic endeavours in various fields and honour its commitment to becoming a long-term contributor to the Chinese market.”