Club launches Chinese New Year campaign at huge London derby

We will launch our Chinese New Year campaign at tonight’s huge London derby match with Chelsea at Tottenham Hotspur Stadium.

The Club’s players will warm-up in special edition t-shirts – the design of which was voted for by followers of the official Tottenham Hotspur Weibo platform in China.

Fans in China will be able to tune in for the pre-match build-up via a live stream on Weibo, broadcast from Shanghai, starting at 7pm China time.

T-shirts will be made available for sale via the Club’s e-commerce platforms in China to kick-off a New Year campaign aimed at promoting healthy living among its fans.

Building up to Chinese New Year on Friday 12 February, the Club will release exclusive and engaging content via its digital platforms in China, including a series of short videos featuring Heung-Min Son, Gareth Bale and Hugo Lloris re-enacting traditional New Year activities and offering advice on how fans can stay healthy during the Year of the Ox.

Lunar New Year is also celebrated at this time across other nations in Asia, including South Korea, Malaysia and Vietnam, where the Club has a huge following.

Content featuring Son, South Korea’s national team captain, will be released across the Club’s Korean platforms, including Naver TV, Facebook and the recently launched @Spurs_KR Twitter account, with New Year messages from players also recorded for Vietnam and Malaysia.

Shaneil Patel, Head of Content, Tottenham Hotspur, said: “Chinese New Year annually presents a huge moment for the Club to engage with its strong and growing fanbase in China and other nations celebrating at this time.

“The fact we are launching our Year of the Ox campaign on such a huge platform – around a big London derby match – demonstrates our commitment to harnessing the excitement of our fans in Asia.

“We hope our fans enjoy the exclusive content coming their way over the New Year period and wish them all well during this challenging time.”