Beckham meets Jose, players and staff to promote Healthier, Longer, Better Lives with AIA

David Beckham has joined forces with Jose Mourinho and members of our first team squad and staff to promote health and wellbeing in a special series led by AIA, our Global Principal Partner.

A football icon, Beckham is a former England captain with 115 caps and a 10-time title winner during his career at Manchester United, Real Madrid, LA Galaxy, AC Milan and PSG.

Now owner of new MLS franchise Inter Miami, Beckham is also a Global Ambassador for AIA, and this series represents the first time AIA have brought global partners together. Beckham, who trained with us back in January and February, 2011, visited Tottenham Hotspur Stadium, where he met with Jose to discuss their professional experience in the context of physical and mental health and wellness. The initiative is underpinned by AIA’s purpose-led brand promise of helping people to live Healthier, Longer, Better Lives.

Earlier this year, Beckham met Jose, Heung-Min Son, Lucas Moura – his former team-mate at PSG – Harry Winks, Japhet Tanganga, Academy and medical staff and nutritionists at our world-class Training Centre, Hotspur Way, where he was also shown inside The Lodge, our on-site player accommodation facility, before a tour of our new stadium with Jose. They discussed the lifestyle choices everyone can make to improve their health, including the importance of sleep, nutrition, maintaining discipline in life and mental health.

AIA Global Ambassador, David Beckham, said: “As new club owner with Inter Miami CF I want to help our team be the best they can be. I am grateful to AIA for giving me the opportunity to learn about Spurs’ pioneering approach to player health and wellness and to get insight from a manager as experienced and successful as Jose was a real privilege. There is a lot of science and new thinking in the game since I was a player but it’s clear that simple things like a solid routine and great sleep are still really important. I am proud to partner with AIA and to see first-hand their commitment to supporting people to live healthier lives.”

Spurs Head Coach, Jose Mourinho, said: "It was a pleasure to welcome a true football legend like David back to the Club earlier this season and to learn about his affinity to Tottenham Hotspur through his family ties and training at the Club in 2011. We also spent time discussing the virtues of team preparation and ensuring the players are in peak condition both physically and mentally. Leading a healthy lifestyle has never been more important than at the current time and we are proud of AIA’s great work to promote wellbeing through our partnership with them.”

Stuart A. Spencer, AIA Group Chief Marketing Officer, said: “We’re excited to be collaborating with two of our most important long-term partners, David Beckham and the team at Spurs, to launch this series at a time when so many people are looking for practical ways to improve their health. AIA is committed to creating a movement across the Asia-Pacific region to enable Healthier, Longer, Better Lives. The ability of David Beckham and Spurs to attract and influence the right audience is key to the sustained success of this movement. This series speaks to the importance of taking even small actions to improve our health and wellness, whether relating to getting sufficient sleep, spending time with family and friends, eating well or getting enough exercise.”

AIA has partnered with Spurs since 2013. The partnership has been used to promote the vital role that active participation in sport plays in helping people to live Healthier, Longer, Better Lives.

The Club and AIA have seen great success in delivering their unique football development programme, engaging local communities and helping develop the football skills and overall physical fitness of over 55,000 people in 15 of AIA's 18 markets in the Asia-Pacific region, which is led by the Club’s International Development Coaches.

AIA appointed David Beckham as Global Ambassador in 2017. As an internationally famous sporting icon, and a dedicated family man, David is playing a leading role helping AIA to promote achievable steps people can take to improve their health and wellness. AIA launched the #WhatsYourWhy campaign with David, in which members of the public were asked to share their motivation for living a healthier life. Millions of people across Asia viewed and took part in the campaign. David makes frequent visits to AIA markets to help drive the Healthier, Longer, Better Lives movement, where he engages with large numbers of AIA customers, agents, partners and employees.