Tottenham Hotspur has today announced a partnership with global investment platform eToro.
eToro empowers people to invest by giving them access to the financial instruments they want. The company has built a global community of more than 10 million registered users who share their investment strategies and anyone can follow the approaches of those who have been the most successful.
With eToro, investors can hold commodities, stocks, ETFs and cryptoassets such as Bitcoin and Ethereum, alongside thousands of other financial instruments all in one portfolio. In this way, eToro provides a bridge between the old world and the new. eToro believes that in the future all assets will be tokenised and crypto is the first step in this journey.
As a Club partner, eToro will gain global exposure through an extensive range of marketing opportunities including matchday perimeter advertising and a presence across the Club’s digital channels.
Fran Jones, Head of Partnerships, Tottenham Hotspur, commented: “At Tottenham Hotspur we are committed to technology and innovation and as such we’re excited to welcome eToro as a partner in a category that is developing at a rapid rate.”
Iqbal V. Gandham, UK Managing Director at eToro, said: “As a leading multi-asset company where you can purchase the world’s biggest cryptoassets alongside more traditional investments, we are excited to be partnering with Tottenham Hotspur and to make history by being the first company ever to pay for a Premier League partnership in bitcoin.”