Tottenham Hotspur and Sainsbury's announce new store as part of new stadium scheme

Sainsbury’s will become the new supermarket operator in the Northumberland Development Project

• The new supermarket will create up to 250 new jobs while securing jobs from existing Sainsbury’s store in Tottenham
• Commitment is welcomed by London Mayor Boris Johnson and Tottenham Traders Partnership as a demonstration of confidence in Tottenham’s future
• A second convenience store, damaged in last year’s riots, to reopen on Tottenham High Road creating up to 25 new jobs

Today (Wednesday 29 February), Tottenham Hotspur Football Club and Sainsbury’s have announced that the retailer will become the new operator of the 72,000 sq ft supermarket within the Northumberland Development Project (NDP).

This announcement marks a further step forward in the delivery of the overall scheme just weeks after the Club secured unanimous planning consent from Haringey Council.

The new superstore will provide 250 new jobs for young people in the area with dedicated support in place to help local people access those jobs. It is also seen as a welcome vote of confidence for the local community, and is a first stage in unlocking some of the social and economic benefits of the NDP, revitalising the area, and attracting new trade and shoppers.

Daniel Levy, Chairman, Tottenham Hotspur said:

"We are delighted that Sainsbury’s will become the supermarket provider in the Northumberland Development Project. This will be one of the largest supermarkets of its kind in London and will help bring a greater vibrancy and attract new trade to the area.

“Both ourselves and Sainsbury's are proud of our roots in Tottenham and are committed to working to deliver major regeneration in an area with such a real need.”

Justin King, Sainsbury’s Chief Executive said:

“Our investment represents a real boost for Tottenham, bringing both new jobs and an exciting place to shop. The opening of our local store on Tottenham High Road also reinforces our commitment to a vibrant future for Tottenham’s high street. Sainsbury’s has been trading in Tottenham for over a quarter of a century and we’re proud to invest in the area at this important time.”

Boris Johnson, Mayor of London said:

"This ringing endorsement by one of the UK's leading retailers is confirmation of the huge confidence we all have in this important centre. Apart from the large number of jobs that Sainsbury's new superstore will create, its presence alone will provide a major boost to the regeneration plans for the wider area."

Ekbal Mogra, who runs a sports business on Tottenham High Road and is a member of the Tottenham Traders Partnership, said:

“The prospect of a major employer coming to invest in Tottenham can only be a very positive thing for all other businesses on the High Road, creating vast opportunities for young people and prosperity for other traders.

“The overall shopping experience for Tottenham residents will increase dramatically after this project has been established and that in turn will benefit most businesses in the area. I also welcome news of a Sainsbury’s Local in Tottenham, this will add more choice for the consumer and will encourage other small businesses around it to flourish.”

The new store will have a great offer for customers, including British fruit and vegetables, fresh meat and fish counters, an in store bakery and a wide range of general merchandise including the new TU clothing range.

Work on the new Sainsbury’s store will start in the coming months, with the opening planned for late 2013. The convenience store, damaged during the riots last summer, is due to reopen in April 2012.

Our photograph shows Justin King, Sainsbury's Chief Executive, with Ledley King at White Hart Lane on Wednesday...